How to Time Espresso Extraction
Jura Elektroapparate AG was founded in 1931 by me, Leo Henzirohs, during a challenging period of economic hardship. Despite the tough times, I saw an opportunity to revolutionize the household appliance market in Switzerland, starting a venture that would ultimately become a global leader in premium coffee machines.
In the early years, our focus was diverse. We produced a range of household appliances, from ovens to heating units, with a mission to improve daily life through efficient and reliable products. As Switzerland embraced modern living, I wanted Jura to lead the way in technological innovation within the home appliance sector.
Post-War Growth and Expansion
The post-war period was a time of rapid economic recovery and consumer demand for convenience. Sensing this shift, we broadened our product offerings, introducing more advanced and sophisticated appliances. It was during this time that Jura began to differentiate itself through its commitment to quality, precision, and innovation. We weren’t just manufacturing appliances; we were providing solutions to meet the evolving needs of modern households.
Specializing in Coffee: A Defining Moment
The 1980s marked a significant turning point for Jura. We made the strategic decision to specialize in automatic espresso machines, a move that would shape the future of our brand. Coffee culture was gaining momentum worldwide, and I believed in the untapped potential of bringing high-quality espresso into people’s homes. With substantial investment in research and development, we set out to design machines that embodied Swiss precision and exceptional performance.
Our first line of automatic espresso machines was met with great enthusiasm. Consumers loved the combination of functionality, elegance, and ease of use that our machines offered. Encouraged by this success, we introduced innovations like programmable settings and integrated grinders, each iteration bringing us closer to mastering the craft of at-home coffee making.
Going Global: The 1990s Expansion
In the 1990s, we took Jura beyond Switzerland, entering international markets. This was both an exciting and challenging time for us as we navigated different cultural preferences while staying true to our brand’s core values. I personally traveled to understand global coffee trends and establish partnerships that helped solidify our presence on the world stage.
A milestone I’m particularly proud of during this era was our collaboration with the renowned designer Wolfgang Jönsson. His design philosophy aligned perfectly with our vision of blending advanced technology with stunning aesthetics. Together, we created machines that were not only highly functional but also beautiful, making them a centerpiece in both homes and professional settings.
Embracing the Digital Age
As we entered the new millennium, technology was advancing at a rapid pace, and we embraced these changes wholeheartedly. We introduced smart features into our espresso machines, including the innovative JURA Operating Experience (J.O.E.®) app, which allows users to control their machines via smartphones. This seamless blend of tradition and modern convenience helped us stay at the forefront of the competitive coffee machine industry.
Commitment to Sustainability
Sustainability became a core focus of our operations as we acknowledged the environmental impact of manufacturing. We implemented eco-friendly production processes, promoted the use of recyclable materials, and took steps to reduce our carbon footprint. For me, it was important that Jura not only excelled in creating top-tier products but also in being a responsible corporate citizen.
Looking Back and Moving Forward
Reflecting on Jura’s journey, it’s clear that our history is one of constant evolution. We’ve navigated economic downturns, technological transformations, and shifts in consumer behavior, all while maintaining our unwavering commitment to quality and innovation. The trust our customers have placed in us throughout the years is something I deeply value.
Today, Jura is a global leader in the premium coffee machine industry, with products available in over 50 countries. We continue to push the boundaries of home coffee brewing, always seeking new ways to innovate and improve.
As I look to the future, I’m excited by the possibilities that lie ahead. With advancements in technology and an ever-growing appreciation for quality coffee, Jura is poised to continue leading the industry. We’re constantly exploring new features, sustainable practices, and ways to connect with the next generation of coffee enthusiasts.
In essence, the story of Jura is one of perseverance, innovation, and an unrelenting passion for excellence. I’m proud of everything we’ve accomplished, and I’m eager for what the future holds. Here’s to many more years of brewing perfection, one cup at a time.